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Tuesday November 8, 2022 — California General Election

California Board of EqualizationCandidate for Member, District 2

Photo of Peter Coe Verbica

Peter Coe Verbica

Investment Advisor
927,700 votes (30.2%)
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My Top 3 Priorities

  • Advocate for the California Taxpayer
  • Fight Governmental Overreach
  • Improve Customer Service and Efficiencies



Profession:Investment Advisor, CFP®, Investment Banker
Managing Director, Silicon Private Wealth, a Registered Investment Advisor (2020–current)
Managing Director, Viant Capital, an Investment Bank (2020–current)


Santa Clara University School of Law JD, Law (1999)
Massachusetts Institute of Technology MS, Real Estate Development (1992)
Santa Clara University BA, English (1983)

Community Activities

Chair, Investment Committee, SJ Symphony Foundation (2016–current)
Delegate, Santa Cruz County Republican Central Committee (2019–current)
President, California Congress of Republicans (2017–2021)
President, South Peninsula Area Republican Coalition (2016–2018)


Peter Coe Verbica is a fifth-generation Californian, who learned the importance of a strong work ethic growing up on a cattle ranch.


Trained in business, real estate, law, and as a Certified Financial Planner®, he brings extensive professional experience to the Board of Equalization, which oversees 58 county assessors who value and tax property throughout California.  He currently serves as a Managing Director at Silicon Private Wealth and Viant Capital.


Peter understands that Californians want good-paying jobs, safe neighborhoods, housing for teachers and first responders, and high-quality schools.


As a volunteer, Peter has actively supported schools, military service men and women, youth ballet, the symphony, Asian-American culture, and California State Parks, including Henry Coe State Park, named after his great grandfather.  A father of four daughters, the oldest of whom served in the US Navy, Peter believes in service to one’s community and Country.  He is the former Chair of the Military Care Committee, which provided hundreds of care packages to US sailors and Marines.  


He is a graduate of Bellarmine, Santa Clara University, and MIT.  


He is a published author whose works appear in over 40 anthologies.  


Former President of the California Congress of Republicans, Peter Coe Verbica is part of the new, inclusive CAGOP — led by the accomplished Latina, Jessica Patterson.  


He is a member of Saint Francis Episcopal Church.  


Peter believes in a clear-eyed, efficient, and fair approach to governance and will bring a fresh perspective to this 143 year-old office.

Who gave money to this candidate?


Total money raised: $58,686

Top contributors that gave money to support the candidate, by organization:

Employees of Boething Treeland Farms
Employees of DBA: DeEtte Sipos
Employees of DBA: Jayne Ham
Employees of Golden Quail, LLC
Employees of Swenson Builders

More information about contributions

By State:

California 97.94%
South Carolina 1.46%
Nevada 0.43%
Oklahoma 0.17%

By Size:

Large contributions (99.09%)
Small contributions (0.91%)

By Type:

From organizations (1.55%)
From individuals (98.45%)
Source: MapLight analysis of data from the California Secretary of State.

Political Beliefs

Political Philosophy

Peter believes that current California government policies are driving businesses, such as Tesla, Oracle and HP, out of our state.  Peter believes that property rights should be strengthened.  Peter believes that parents should have a say in school curriculum.  Peter believes that charter schools provide competitive alternatives for the less fortunate.  Peter believes in meritocracy and equal treatment, versus unequal preferences based on one's race or ethnicity.  

Videos (2)

— April 21, 2022 Candidate

Video discussing issues which face Californians.  (Spanish.)

Peter Coe Verbica, Candidate for the Board of Equalization, District 2, discusses his personal, professional, famiy and political background.  He discusses critical issues facing Californians, including high taxes, anti-business and anti-consumer policies and government overregulation.  He also provides a brief explanation of the Board of Equalization.

Candidate Contact Info

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